Expanding across borders means dealing with different rules, new players and unfamiliar dynamics, whether you're entering Italy or looking abroad.
Leadea provides strategic guidance and trusted local connections to help companies navigate regulations, identify the right partners and establish a lasting presence in the target market.
Advertising Sector
Advertisers, publishers and media agencies form the core triangle of the digital advertising ecosystem.
Leadea operates at the intersection of these players, acting as a strategic hub for information, insight and collaboration. From this position, we can facilitate alignment, streamline dialogue and accelerate decision-making across the industry.
Advertising
Investor
The company that allocates budget to gain visibility and reach specific audiences through advertising
Publisher
The entity that produces and distributes content across digital formats and platforms.
Media Center
The intermediary that manages advertising budgets and buys media space from publishers on behalf of the client.
Services
Advisory for Foreign Companies
How to approach a new market with a clear strategy?
Performance Campaign
What turns planning into performance?
A performance campaign aims to maximise return on ad spend by setting clear goals, selecting the right channels and defining responsibilities upfront. Leadea brings alignment between agencies and advertisers, ensuring every party is properly briefed, clearly coordinated, and fully accountable. This means campaigns run efficiently, with full control over execution and tangible, trackable results.
Editorial Space Monetization
How can revenue models keep pace with a changing market?
As formats, platforms and user behaviours evolve, generating value from digital inventory demands ongoing innovation.
Leadea scouts emerging solutions globally and supports publishers and media owners in selecting those tailored to their setup and business goals.
Leadea scouts emerging solutions globally and supports publishers and media owners in selecting those tailored to their setup and business goals.
Sales Strategy Advisory
What makes a sales plan actually work?
From targeting the right prospects to shaping a compelling proposal, every step in the sales process should serve a clear objective. Leadea assists commercial teams in defining priorities, allocating the right resources and structuring their approach to improve efficiency, enhance consistency and increase conversion.
Competitors Analysis
What’s the smartest way to stay ahead of the market?
By revealing blind spots, emerging demand and shifts in customer focus, competitor tracking provides real advantage when patterns are truly understood. Leadea delivers custom reports and real-time alerts that surface critical signals, highlight threats and support faster, more informed decision-making
Leadership & Team Activation
What empowers people to drive shared success?
Cross-functional alignment starts when individual strengths are recognised and channeled toward common goals. Leadea supports managers and teams through tailored coaching programs that
strengthen communication and improve collaboration in order to foster leadership throughout the company.
Viral Videos
When does a video become a tool for growth?
In digital communication, a well-crafted video can capture attention, amplify brand reach and drive engagement across platforms.
Leadea works with creative and media partners to oversee the full production cycle, from concept and scripting to shooting and distribution, including partnerships with media owners to maximise visibility
Leadea works with creative and media partners to oversee the full production cycle, from concept and scripting to shooting and distribution, including partnerships with media owners to maximise visibility
Contests
What does it take to run it in full compliance?
Contests are a powerful tool for brand engagement and lead generation, but managing them requires
precision and regulatory know-how.
Leadea coordinates the full lifecycle: from concept and creative setup to legal checks and filings with the Ministry of the Treasury, working alongside certified partners at every step.
Leadea coordinates the full lifecycle: from concept and creative setup to legal checks and filings with the Ministry of the Treasury, working alongside certified partners at every step.
Events
What makes an event worth investing in?
A corporate event is more than logistics, as it becomes a strategic expression of brand identity and intent.
Leadea handles the full process, from designing the format to scouting locations and developing concepts that align with each client’s positioning and goals.
Leadea handles the full process, from designing the format to scouting locations and developing concepts that align with each client’s positioning and goals.