{"id":158,"date":"2023-08-22T09:36:29","date_gmt":"2023-08-22T07:36:29","guid":{"rendered":"https:\/\/www.leadea.it\/about-us\/"},"modified":"2023-08-25T12:53:44","modified_gmt":"2023-08-25T10:53:44","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.leadea.it\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; el_class=&#8221;row_max_width_1440px&#8221;][vc_column]<div class=\"grve-empty-space grve-mobile-column-hide grve-tablet-sm-column-hide\" style=\"height: 200px;\"><\/div><div class=\"grve-empty-space grve-desktop-column-hide grve-tablet-column-hide\" style=\"height: 60px;\"><\/div>[vc_column_text]<\/p>\n<h1 class=\"text_110_45 weight_500 mobile_align_center\">Carmelo Noto<br class=\"\" \/><span class=\"color_91293A\">\u201cFounder\u201d<\/span><\/h1>\n<p>[\/vc_column_text]<div class=\"grve-element grve-image about-us-img grve-mobile-column-hide grve-align-center\" style=\"\">  <div class=\"grve-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"809\" height=\"714\" src=\"https:\/\/www.leadea.it\/wp-content\/uploads\/2023\/08\/about-us-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.leadea.it\/wp-content\/uploads\/2023\/08\/about-us-1.jpg 1x,https:\/\/www.leadea.it\/wp-content\/uploads\/2023\/08\/about-us-1@2x.jpg 2x\" \/>   <\/div><\/div>[vc_row_inner el_class=&#8221;grve-desktop-column-hide grve-tablet-column-hide grve-tablet-sm-column-hide&#8221;][vc_column_inner]<div class=\"grve-element grve-image about-us-img grve-align-center\" style=\"\">  <div class=\"grve-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"511\" src=\"https:\/\/www.leadea.it\/wp-content\/uploads\/2023\/08\/about-us-img-mobile.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.leadea.it\/wp-content\/uploads\/2023\/08\/about-us-img-mobile.png 690w, https:\/\/www.leadea.it\/wp-content\/uploads\/2023\/08\/about-us-img-mobile-300x222.png 300w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/>   <\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row section_type=&#8221;fullwidth&#8221; padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; columns_gap=&#8221;none&#8221;][vc_column][vc_column_text]\r\n    <div id=\"about-us-svg\">\r\n                    <svg class=\"grve-desktop-column-hide grve-tablet-column-hide grve-tablet-sm-column-hide\" viewBox=\"0 0 768 1192.821\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                <g id=\"Raggruppa_737\" data-name=\"Raggruppa 737\" transform=\"matrix(1, 0, 0, 1, 237.678513, -0.500003)\">\r\n                    <g id=\"Raggruppa_736\" data-name=\"Raggruppa 736\" clip-path=\"url(#clip-path)\">\r\n                        <rect id=\"Rettangolo_676\" data-name=\"Rettangolo 676\" width=\"779.946\" height=\"175\" fill=\"#f7f7f7\" x=\"-246.781\" y=\"466.746\" style=\"\"><\/rect>\r\n                        <path id=\"Tracciato_755\" data-name=\"Tracciato 755\" d=\"M 541.265 2.216 C 540.231 2.466 309.596 2.093 308.6 2.423 C 293.176 7.533 282.572 22.004 282.572 38.488 L 282.572 194.615 C 282.572 225.528 257.513 250.589 226.6 250.59 L 26.9 250.59 C 5.92 250.59 -11.088 267.598 -11.088 288.578 L -11.088 290.878\" transform=\"translate(-8.415 0)\" fill=\"none\" stroke=\"#91293a\" stroke-width=\"1\" stroke-dasharray=\"5.993 5.993\"><\/path>\r\n                        <circle id=\"Ellisse_196\" data-name=\"Ellisse 196\" cx=\"-19.448\" cy=\"280.666\" r=\"6\" fill=\"#91293a\"><\/circle>\r\n                        <path id=\"Tracciato_756\" data-name=\"Tracciato 756\" d=\"M -19.478 304.885 L -19.569 856.585\" fill=\"none\" stroke=\"#91293a\" stroke-width=\"1\" stroke-dasharray=\"6\"><\/path>\r\n                        <text fill=\"#123777\" font-size=\"17\" font-weight=\"300\" style=\"white-space: pre;\" x=\"7.32\" y=\"290.406\">\r\n                            <tspan x=\"7.32\" y=\"284.406\" style=\"font-size: 16px; word-spacing: 0px;\">Right after high school, I earned a<\/tspan>\r\n                            <tspan x=\"7.32\" y=\"305.406\" style=\"font-size: 16px; word-spacing: 0px;\">scholarship to the Apple Business School in<\/tspan>\r\n                            <tspan x=\"7.32\" y=\"326.406\" style=\"font-size: 16px; word-spacing: 0px;\">Reggio Emilia, the first real turning pointin my<\/tspan>\r\n                            <tspan x=\"7.32\" y=\"347.406\" style=\"font-size: 16px; word-spacing: 0px;\">journey through the IT and  high-tech world.<\/tspan>\r\n                            <tspan x=\"7.32\" y=\"368.406\" style=\"font-size: 16px; word-spacing: 0px;\">Over the years, I worked with global companies<\/tspan>\r\n                            <tspan x=\"7.32\" y=\"389.406\" style=\"font-size: 16px; word-spacing: 0px;\">like Apple, Xerox and CSC,where I developed a<\/tspan>\r\n                            <tspan x=\"7.32\" y=\"410.406\" style=\"font-size: 16px; word-spacing: 0px;\">practical mindset and understood whatit really<\/tspan>   \r\n                            <tspan x=\"7.32\" y=\"431.406\" style=\"font-size: 16px; word-spacing: 0px;\">means to deliver solid results in complex,<\/tspan>    \r\n                            <tspan x=\"7.32\" y=\"452.406\" style=\"font-size: 16px; word-spacing: 0px;\">fast-moving environments.<\/tspan>    \r\n                        <\/text>\r\n                        <circle id=\"circle-1\" data-name=\"Ellisse 196\" cx=\"-19.449\" cy=\"499.41\" r=\"6\" fill=\"#91293a\"><\/circle>\r\n                        <text fill=\"#123777\" font-size=\"17\" font-weight=\"300\" style=\"white-space: pre;\" x=\"5.737\" y=\"474.862\">\r\n                            <!--tspan x=\"5.737\" y=\"489.862\" style=\"font-size: 17px; word-spacing: 0px;\">Around the age of 40, already a father of <\/tspan>\r\n                            <tspan x=\"5.737\" y=\"510.862\" style=\"font-size: 17px; word-spacing: 0px;\">a 5-year-old son, I can\u2019t definitively <\/tspan>\r\n                            <tspan x=\"5.737\" y=\"531.862\" style=\"font-size: 17px; word-spacing: 0px;\">say whether driven by courage or <\/tspan>\r\n                            <tspan x=\"5.737\" y=\"552.862\" style=\"font-size: 17px; word-spacing: 0px;\">recklessness I made a radical shift in my <\/tspan>\r\n                            <tspan x=\"5.737\" y=\"573.862\" style=\"font-size: 17px; word-spacing: 0px;\">career and ventured into the dynamic <\/tspan>\r\n                            <tspan x=\"5.737\" y=\"594.862\" style=\"font-size: 17px; word-spacing: 0px;\">realm of digital advertising.<\/tspan-->\r\n                            \r\n                            <tspan x=\"5.737\" y=\"505.862\" style=\"font-size: 16px; word-spacing: 0px;\">At 40, with a 5-year-old son and a stable<\/tspan>\r\n                            <tspan x=\"5.737\" y=\"526.862\" style=\"font-size: 16px; word-spacing: 0px;\">career behind me, I made a move that some<\/tspan>\r\n                            <tspan x=\"5.737\" y=\"547.862\" style=\"font-size: 16px; word-spacing: 0px;\">would call bold and others might see as<\/tspan>\r\n                            <tspan x=\"5.737\" y=\"568.862\" style=\"font-size: 16px; word-spacing: 0px;\">reckless. It was time to leave my comfort <\/tspan>\r\n                            <tspan x=\"5.737\" y=\"589.862\" style=\"font-size: 16px; word-spacing: 0px;\">zone and dive into the ever-evolving <\/tspan>\r\n                            <tspan x=\"5.737\" y=\"610.862\" style=\"font-size: 16px; word-spacing: 0px;\">world of digital advertising.<\/tspan>\r\n\r\n                        <\/text>\r\n                        <circle id=\"circle-2\" data-name=\"Ellisse 196\" cx=\"-19.689\" cy=\"684.615\" r=\"6\" fill=\"#91293a\"><\/circle>\r\n                        <text fill=\"#123777\" font-size=\"17\" font-weight=\"300\" style=\"white-space: pre;\" x=\"2.29\" y=\"676.296\">\r\n                            <tspan x=\"2.29\" y=\"691.296\" style=\"font-size: 16px; word-spacing: 0px;\">Over the years, I\u2019ve taken on roles with <\/tspan>\r\n                            <tspan x=\"2.29\" y=\"712.296\" style=\"font-size: 16px; word-spacing: 0px;\">increasing responsibility, from Client Director<\/tspan>\r\n                            <tspan x=\"2.29\" y=\"733.296\" style=\"font-size: 16px; word-spacing: 0px;\">to Sales Director, then Country Manager, and<\/tspan>\r\n                            <tspan x=\"2.29\" y=\"754.296\" style=\"font-size: 16px; word-spacing: 0px;\">eventually Managing Director. <\/tspan>\r\n                            <tspan x=\"2.29\" y=\"775.296\" style=\"font-size: 16px; word-spacing: 0px;\">I feel lucky, and deeply proud, to have played<\/tspan>\r\n                            <tspan x=\"2.29\" y=\"796.296\" style=\"font-size: 16px; word-spacing: 0px;\">a part in the growth of companies like Tg|Adv, <\/tspan>\r\n                            <tspan x=\"2.29\" y=\"817.296\" style=\"font-size: 16px; word-spacing: 0px;\">LeonardoAdv-Triboo and Outbrain South Europe.<\/tspan>\r\n\r\n                               \r\n  \r\n  \r\n\r\n                        <\/text>\r\n                        <rect id=\"Rettangolo_677\" data-name=\"Rettangolo 677\" width=\"784.094\" height=\"339\" fill=\"#91293a\" x=\"-244.905\" y=\"855.366\" style=\"\"><\/rect>\r\n                        <path id=\"Tracciato_757\" data-name=\"Tracciato 757\" d=\"M -19.585 855.366 L -19.618 1042.215 C -19.618 1042.215 -21.204 1102.73 41.413 1102.73 L 536.321 1102.7\" fill=\"none\" stroke=\"#fff\" stroke-width=\"1\" stroke-dasharray=\"6\"><\/path>\r\n                    <\/g>\r\n                <\/g>\r\n                <circle id=\"Ellisse_199\" data-name=\"Ellisse 199\" cx=\"218.1\" cy=\"951.751\" r=\"6\" fill=\"#fff\"><\/circle>\r\n                <text fill=\"#fff\" font-size=\"17\" style=\"white-space: pre;\" x=\"240.171\" y=\"933.345\">\r\n                    <tspan x=\"240.171\" y=\"948.345\" style=\"font-size: 16px; word-spacing: 0px;\">Since 2019, I\u2019ve been working as a<\/tspan>\r\n                    <tspan x=\"240.171\" y=\"969.345\" style=\"font-size: 16px; word-spacing: 0px;\">consultant, a path that ultimately <\/tspan>\r\n                    <tspan x=\"240.171\" y=\"990.345\" style=\"font-size: 16px; word-spacing: 0px;\">ed me to found Leadea Srl in 2022.<\/tspan>\r\n                      l\r\n                <\/text>\r\n                <g id=\"Raggruppa_693\" data-name=\"Raggruppa 693\" transform=\"matrix(1, 0, 0, 1, -587.626892, -192.514297)\">\r\n                    <a href=\"\/en\/services\">\r\n                        <rect id=\"Rettangolo_668\" data-name=\"Rettangolo 668\" width=\"148\" height=\"39\" rx=\"19.5\" transform=\"translate(877.202 1275.272)\" fill=\"#fff\"><\/rect>\r\n                        <text id=\"Scopri_di_pi\u00f9\" data-name=\"Scopri di pi\u00f9\" transform=\"translate(897.735 1299.272)\" fill=\"#91293a\" font-size=\"14\" font-weight=\"500\" style=\"white-space: pre;\">\r\n                            <tspan x=\"-5\" y=\"0\">Discover more<\/tspan>\r\n                        <\/text>\r\n                        <g id=\"Icon_feather-arrow-left\" data-name=\"Icon feather-arrow-left\" transform=\"translate(1006.669 1300.036) rotate(-180)\">\r\n                            <path id=\"Tracciato_37\" data-name=\"Tracciato 37\" d=\"M10.527,0H0\" transform=\"translate(0 5.263)\" fill=\"none\" stroke=\"#91293a\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\"><\/path>\r\n                            <path id=\"Tracciato_38\" data-name=\"Tracciato 38\" d=\"M5.263,10.527,0,5.263,5.263,0\" fill=\"none\" stroke=\"#91293a\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.5\"><\/path>\r\n                        <\/g>\r\n                    <\/a>\r\n                <\/g>\r\n            <\/svg>\r\n\r\n            <svg class=\"grve-mobile-column-hide\" viewBox=\"-43.89 0 1963.89 1580.708\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n                <path id=\"Tracciato_52\" data-name=\"Tracciato 52\" d=\"M -43.164 1.033 L 112.96 1.184 C 112.96 1.184 208.463 0.728 208.983 93.173 C 209.503 185.618 209.346 394.917 209.346 394.917 C 209.346 394.917 208.18 474.9 307.884 474.9 L 788.263 474.9 C 788.263 474.9 876.421 469.763 876.421 549.893 L 876.421 778.482 C 876.421 778.482 876.698 852.912 970.73 852.912 C 994.568 852.674 1009.168 852.912 1009.168 852.912 C 1009.168 852.912 1123.695 845.292 1123.695 952.597 L 1123.695 1272.79 C 1123.695 1272.79 1132.821 1358.062 1022.727 1358.062 L 850.821 1358.062 C 850.821 1358.062 747.598 1353.83 748.796 1459.587\" fill=\"none\" stroke=\"#91293a\" stroke-width=\"1\" stroke-dasharray=\"4\"><\/path>\r\n                <circle id=\"Ellisse_161\" data-name=\"Ellisse 161\" cx=\"209.272\" cy=\"188.632\" r=\"7\" fill=\"#91293a\"><\/circle>\r\n                <text fill=\"#123777\" font-size=\"21\" x=\"256.119\" y=\"180.879\" style=\"white-space: pre;\">\r\n                    <!--tspan x=\"256.119\" y=\"199.879\" style=\"font-size: 21px; 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word-spacing: 0px;\">from Client Director to Sales Director, then Country Manager,<\/tspan>\r\n                    <tspan x=\"1170.694\" y=\"1154.198\" style=\"font-size: 21px; word-spacing: 0px;\">and eventually Managing Director.<\/tspan>\r\n                    <tspan x=\"1170.694\" y=\"1180.198\" style=\"font-size: 21px; word-spacing: 0px;\">I feel lucky, and deeply proud, to have played a part in the growth<\/tspan>\r\n                    <tspan x=\"1170.694\" y=\"1206.198\" style=\"font-size: 21px; word-spacing: 0px;\">of companies like Tg|Adv, Leonardo Adv-Triboo and Outbrain South Europe.<\/tspan>\r\n\r\n                <\/text>\r\n                <circle id=\"circle-3\" data-name=\"Ellisse 161\" cx=\"748.959\" cy=\"1466.353\" r=\"7\" fill=\"#91293a\"><\/circle>\r\n                <text fill=\"#91293a\" font-size=\"30\" font-weight=\"400\" style=\"white-space: pre;\" x=\"742.23\" y=\"1507.236\">\r\n                    <tspan x=\"742.23\" y=\"1534.236\" style=\"font-size: 30px; word-spacing: 0px;\">Since 2019, I\u2019ve been working as a consultant, a path<\/tspan>\r\n                    <tspan x=\"742.23\" y=\"1569.236\" style=\"font-size: 30px; word-spacing: 0px;\">that ultimately led me to found Leadea Srl in 2022.<\/tspan>\r\n                <\/text>\r\n                <image width=\"708\" height=\"711\" x=\"-37.443\" y=\"595.34\" xlink:href=\"\/wp-content\/themes\/movedo-child\/assets\/svg_image_1.png\"><\/image>\r\n                <image width=\"418\" height=\"418\" x=\"428.206\" y=\"994.33\" style=\"mix-blend-mode: multiply;\" xlink:href=\"\/wp-content\/themes\/movedo-child\/assets\/svg_image_2.png\"><\/image>\r\n            <\/svg>\r\n            <\/div>\r\n\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row padding_top_multiplier=&#8221;&#8221; padding_bottom_multiplier=&#8221;&#8221; mobile_visibility=&#8221;hide&#8221;][vc_column]<div class=\"grve-empty-space\" style=\"height: 75px;\"><\/div>[vc_column_text el_class=&#8221;align_center&#8221;]\r\n    <a class=\"leadea-button gradient\" href=\"\/en\/services\">\r\n        <span>Discover more<\/span>\r\n        <img decoding=\"async\" src=\"\/wp-content\/themes\/movedo-child\/assets\/arrow-right.svg\">\r\n    <\/a>\r\n\r\n[\/vc_column_text]<div class=\"grve-empty-space\" style=\"height: 100px;\"><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row padding_top_multiplier=&#8221;&#8221; 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