Carmelo Noto
“Founder”

Right after high school, I earned a scholarship to the Apple Business School in Reggio Emilia, the first real turning pointin my journey through the IT and high-tech world. Over the years, I worked with global companies like Apple, Xerox and CSC,where I developed a practical mindset and understood whatit really means to deliver solid results in complex, fast-moving environments. At 40, with a 5-year-old son and a stable career behind me, I made a move that some would call bold and others might see as reckless. It was time to leave my comfort zone and dive into the ever-evolving world of digital advertising. Over the years, I’ve taken on roles with increasing responsibility, from Client Director to Sales Director, then Country Manager, and eventually Managing Director. I feel lucky, and deeply proud, to have played a part in the growth of companies like Tg|Adv, LeonardoAdv-Triboo and Outbrain South Europe. Since 2019, I’ve been working as a consultant, a path that ultimately ed me to found Leadea Srl in 2022. l Discover more Right after high school, I earned a scholarship to the Apple Business School in Reggio Emilia, the first real turning point in my journey through the IT and high-tech world. Over the years, I worked with global companies like Apple, Xerox and CSC, where I developed a practical mindset and understood what it really means to deliver solid results in complex, fast-moving environments. At 40, with a 5-year-old son and a stable career behind me, I made a move that some would call bold and others might see as reckless. It was time to leave my comfort zone and dive into the ever-evolving world of digital advertising. Over the years, I’ve taken on roles with increasing responsibility, from Client Director to Sales Director, then Country Manager, and eventually Managing Director. I feel lucky, and deeply proud, to have played a part in the growth of companies like Tg|Adv, Leonardo Adv-Triboo and Outbrain South Europe. Since 2019, I’ve been working as a consultant, a path that ultimately led me to found Leadea Srl in 2022.
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